The Hampton Social is a coastal-inspired restaurant with locations across the US. During my time at Parker Restaurant Group, I handled the visual side of the brand across multiple locations: menus, email campaigns, event collateral, and marketing materials.
My work covered menus, email campaigns, event collateral, and marketing materials, plus art directing photoshoots to make sure the food and atmosphere translated visually. I supported openings in Skokie and Burr Ridge, learning early in my career how to move fast and stay on-brand across multiple locations at once.
Marketing Playbook
I designed the Marketing Playbook, given to all restaurant managers, to define types of communications, share best practices, and provide techniques to drive traffic and sales.The playbook uses a clear, visually engaging layout and the brand’s coastal-inspired style to make it easy for managers to implement campaigns consistently across locations.
custom menu
Events Trifold
Trifold given to guests hosting private events with details of food and menu options.
event flyers
custom Snapchat Geofilters
