Over four years and nine US city launches (Houston, Denver, Atlanta, Las Vegas, Philadelphia, Seattle, St. Louis, New York City, and Cincinnati) I've helped build and maintain the visual language that makes Flight Club feel consistent whether you're walking into a venue for the first time or the tenth.
My work spans the full brand touchpoint map: opening campaign graphics, environmental signage, social and digital content, and everything in between. Each opening comes with its own constraints: new floor plans, different city energy, tight timelines. My job is to make sure the brand shows up correctly regardless.
Beyond individual launches, I've contributed to the ongoing creative system that keeps Flight Club visually cohesive as it grows, designing assets that can scale across locations without losing their edge.
NEW VENUE WINDOW VINYLS
To build anticipation ahead of Flight Club Seattle’s opening, I designed window vinyls that combined photography and messaging to communicate the venue’s concept to passersby, turning the storefront into an early teaser for the experience inside. With a 50% coverage restriction, I balanced the green floral background with supporting elements to ensure the design was visually engaging while adhering to limitations.
PHOTOGRAPHy
In-house photography & post-production
